Jon Zhang(he)
Jon has been a software engineer at Meta for 5 years, working in Growth teams to grow experiences and products across both Instagram and Facebook before stepping into his current role as TL of the growth team. He spent a few years in San Francisco, but is now based in NYC and finds joy in board games and well-crafted cocktails.
Unleash Your Product's Potential: A Beginner's Guide to Growth Engineering
- English
Join us on an exhilarating journey as we unravel the mysteries of growth engineering and answer burning questions like: "Why does Meta have a whole team dedicated to working on their sign-up flow?" "Does it really matter what color I make this button on my app?" and "What even is growth engineering?"
This talk will demystify the world of growth engineering and uncover the strategies that tech giants like Meta and Google use to grow their user base. We’ll take a closer look at how to use data to drive your decision making and how analytics can be used to fuel your product’s growth.
Prepare to be captivated as we explore the world of growth engineering and reveal the strategies behind attracting hordes of users to tech giants like Meta, Google, and Twitter. We'll dive deep into the realm of data-driven decision-making and show you how to fuel your product's growth using the power of analytics. From spotting growth opportunities and optimizing funnels to measuring success with the right metrics, you’ll gain the tools to attract users, improve retention, and boost conversions.
We’ll walk through real-world examples and case studies to show you how to leverage the “understand, identify, execute” framework to run experiments and data loops for continuous improvement. By the end of this talk, you'll walk away with a clear understanding of growth engineering, (or at least more than before you walked in :) ) armed with practical tips and insights to start your journey towards sustainable product growth.
Whether you're a beginner scratching their head at everything you just read or a seasoned pro who’s just looking to level up your growth game, this talk will help everyone achieve measurable, impactful growth. Get ready to unleash your product’s potential!